SECOND TEE
Overview
Second Tee
I created Second Tee, a concept for a golf and lifestyle clothing brand. I combined two of my greatest passions, golf and design, to develop a brand identity guide.
Discovery
The Opportunity
Following the global pandemic, golf has experienced a remarkable resurgence. A younger demographic is joining the sport, opening up a new market. In terms of fashion, the current choices revolve around athletic wear or a more traditional country club style.
Style Guide
