GM ENERGY
Overview
GM Ultium
GM Energy required a website to launch their new energy brand and showcase their Ultium product suite. Collaborating with internal teams, we gathered new photography and crafted an introductory video for the homepage, all aimed at delivering a novel and cutting-edge result.
Design
Visual Direction
Our design team was presented with a brand style guide, but we took it a step further by refining the color palette and font treatment. Additionally, we delved into the creative process to craft a distinctive collection of icons, ensuring our design work not only adhered to established guidelines but also showcased our ability to innovate and enhance the brand's visual identity.
Implement
Visual Sprints
Effective collaboration among internal teams, client stakeholders, and external vendors was pivotal in this project's success. With strict timelines and various website components in play, clear communication was vital. Keeping the client informed continuously throughout the project fostered transparency and trust during creative sprints, ensuring timely asset delivery for the website.
